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The Basketball Cup Announces Official Partnership with BSN Sports

TBC Staff

Feb 2, 2025

The Basketball Cup is excited to announce a strategic partnership with BSN Sports, a leading distributor of sporting goods

This collaboration marks a significant milestone for The Basketball Cup, reinforcing its commitment to providing the highest quality experience for athletes, coaches, and fans. BSN Sports will be providing equipment that will be used exclusively in all tournament games, ensuring a consistent and premium playing experience.

 

“We are thrilled to partner with BSN Sports as we elevate The Basketball Cup to new heights,” said Leigh Gayden, CEO Athledal “This partnership reflects our dedication to excellence, and we believe this partnership will enhance the competition and excitement for everyone involved.”

 

BSN Sports, a trusted name in the sports industry, will facilitate the distribution and availability of The Rock basketballs to all participating regions, ensuring that each game meets the high standards expected in competitive play. This partnership underscores the mutual commitment of all parties to advance the sport and support athletes at every level.

 

The Basketball Cup, known for bringing together top talent from across the country, will benefit from this partnership by offering a consistent and professional playing environment. BSN Sports reputation for excellence and expertise in sports equipment distribution will play a pivotal role in the continued growth and success of the tournament.

 

The Basketball Cup invites fans, players, and the community to join in the excitement as this partnership takes the competition to the next level.

 

About The Basketball Cup

 

The Basketball Cup (TBC) is a premier postseason college basketball tournament designed for Division 1 mid-major men's and women's teams that did not receive invitations to their respective national tournaments. TBC aims to provide a competitive, efficient, and thrilling platform for student-athletes to showcase their talents.

 

About Athledal

 

Athledal [ath-lee-dal] is a sports marketing and management company that specializes in creating unique brand partnerships and memorable sporting event experiences. Our focus is on fostering the relationship between sports and the global economy, driving opportunities for investment, innovation, and collaboration.

 

About BSN SPORTS

 

Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com.

 

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